Top Website Tips > Top Paying Keywords > Top Paying Keyword - Insurance

Top Paying Keyword - Insurance

Keyword phrases involving the word insurance are some of the highest paying keywords. Conveniently enough the term insurance is also one of the easiest words to create a page about for almost any site topic. Insurance is also one of the hardest terms to rank well for so you need to make sure that you are narrowing your page down to a very tight niche topic so you can get some traffic.

Once you are finished creating your page and you get it indexed be sure that you check the AdSense ads on the page to make sure you didn’t create it with so tight a niche that AdSense isn’t showing insurance advertisements.

Finding niche Insurance based keywords

Next comes creating your niche. Almost every topic of website uses insurance in some manner. Some of the more obvious being car insurance for a car site, life insurance or health insurance for a family based site, and home insurance for a site on home improvement.

If you have a business based site, ask yourself what insurance is provided for this type of business. One of the more common ones is Errors and Omission, but there are also several based on any employees the company might have.

If you are selling some type of product you may consider talking about the buyers insurance many credit card providers offer when a client uses their credit card for the purchase.

For a musical instrument or computer site or any other form of expensive home entertainment, you might consider a page talking about additional riders needed on a home owners insurance policy or a renters policy to protect the expensive equipment.

A travel site would likely incorporate insurance keywords based on travel insurance, car rental insurance, and other travel based insurance keywords.

These are only a few of the many types of insurance. Likely there is some type of insurance that is related to whatever you site topic is about. While you should not be trying to compete with the major insurance keywords, often the long tail keywords are pretty easy to rank well for.

Why add a page on your site using insurance based keywords

One reason is any AdSense clicks you get from that page are likely to be high dollar clicks. The insurance industry is very competitive and very lucrative, if you manage to rank well for some of the long talk keywords that are being searched for, this page can be a nice boost to your AdSense revenue.

If you are optimizing your site well, then you are already halfway to getting the niche insurance traffic, you now only need to incorporate insurance terms to a page. When doing this be sure to keep your main site theme running on the page. If your site is regionalized than regionalize this page also, don’t pull off theme, try to include this with your current site theme.

This can also produce a useful page for your viewers. Many may not have considered the need for getting coverage for the type of risk you will be describing on the page. Now that you have their interest they will be more likely to click the AdSense ads.

In addition to incorporating terms related to your site to your new insurance page it is also good to add some of the other terms frequently searched for when someone is searching for insurance. Be sure that some of the following words are also scattered in the text of your page.

• cheap
• budget
• comparison
• online
• quote
• rates
• free quotes
• cheapest
• best

Be creative when adding the keywords and make sure your page flows well. Don’t add keywords just to put them on the page, make sure there is a valid reason to add the keyword or skip it. Once you start getting some traffic consider tweaking the webpage some to enhance the keywords that are starting to rank well. You can’t get them all, so don’t try. Concentrate on key phrases that relate to other portions of your site, usually you will have a much better chance of dominating the long tail insurance keywords in those subjects.