Top Website Tips > Top Paying Keywords > CRM - Customer Relationship Management

Using the Keyword CRM - Customer Relationship Management

CRM and Customer Relationship Management keywords are probably only going to be useful to a site that caters to other business owners. The click payout is often very high so if you have a site that you are talking to other business owners its worth having a page on this subject.

CRM is the art of managing customers, so any site that gives advice to business owners (pretty much all businesses must have customers in order to make money) would likely benefit from this page. Businesses use CRM for different reasons, tracking sales, tracking potential clients, and Public Relations (PR). Most websites (and brick and mortar businesses) will benefit from some CRM no matter how small the site or business is, usually this comes in the form of PR management.

PR Management

Part of the CRM process is managing public opinion about your site of business. So it is pretty easy to write an article using keywords relating to the many online methods to do this, forums, blogs, social sites like FaceBook and twitter are used by businesses large and small, and Business directories like Linkedin and Merchant Circle provide instant communication with potential clients and even help produce new clients.

PR is also used to strengthen a business’s relationship with past customers increasing the change of future sales.

While the keywords for this subject are normally not too high, these are usually high traffic keywords.

Sales Tracking and Lead Tracking software

If your website talks to business owners that do sales than client tracking software and lead tracking software may be of use to them. The keywords for this subject are the higher paying keywords using this term.

Doing a little research on this subject will provide a wealth of long tail keywords and phrases you can use on a page on this subject. While at the same time providing advice for your current readers that that are likely to find helpful.

Top Paying key phrases

Most of the top phrases have software related terms in the phrase. Makes sense, it’s the software companies that are in the bidding war to get people to come to their sites. These keywords are pretty easy to add into the content of your page. After discussing the benefits of people in using CRM, you can then discuss some of the software that makes it easier. Below is a list of some of the highest paying Keyword phrases.

• implement customer relationship management
• customer relationship management programs
• customer service management software
• customer service management software
• crm hosting
• crm solution software
• customer management
• small business crm software
• crm solutions

Should you add this keyword?

As I’ve mentioned on each of my pages discussing the top AdSense Keywords, only use keywords that fit the topic of your site. Putting unrelated pages on your site can damage your reputation with the search engine as well as your reputation with your website viewers. Make sure that you can really write a page that would be of use to your current website viewers. Don’t just write a page stuffed with high paying keywords that don’t relate to your site and expect to make money.

Remember that the page needs to reflect the topic of your site and incorporate a few new keywords and how they relate to your readers. Done properly you have a chance of adding a large number of long tail searches to your site with the landing page being one that produces high dollar AdSense clicks.