Why More Businesses Are Getting Into Social Media Marketing To Improve Web Traffic

Marketing through social media is becoming more and more popular. There are a number of reasons why this is happening, but essentially it comes down to one reason: it works!. Those who do not use Facebook or Twitter may not understand why. This article will list seven reasons why social media marketing works and explain each.

Direct Contact

Facebook, Twitter, and even YouTube allow a business to directly reach their consumers. An old saying with business is "location, location, location." In the current climate, geographic location is less important than ever. Many successful businesses are run out of homes or warehouses and never have face-to-face contact with their customers. Through social media, a business can contact a customer directly without making it feel like an intrusion.

Quicker Replies

This is the real beauty of using social media. The number of people using Facebook and Twitter is unbelievable. These people oftentimes rant or rave about products or services they have purchased through these mediums. If the company finds a customer raving about them on Twitter, they can Retweet and reach more people. If the customer rants about them, they can contact the customer right away by Replying and fix the problem. That will help win the customer over.


Show Personality

Social media can be used to showcase a company's personality as much as their products. Customers respond to the total package. They want to like the company as much as the product that they purchase. If the customer likes a company, they will "Like" the company's Facebook page or "follow" them on Twitter, which allows the business to advertise their products for free through these mediums.

Easy To Use

People use to go to the mall and shop store by store. With the internet, people shop online and actually visit stores only when they absolutely have to. The quick-hit notices that go out on social media like Facebook and Twitter let the customers find the information they are looking for quickly and easily. Links pointing to products can lead to directly to purchases.

Keep In Touch

"Out of sight, out of mind." If the target demographic for a business is immersed in social media, then it only makes sense for a business to become immersed in it as well. Otherwise, the business runs the risk of being passed by in favor of the next "big thing" that is using social media.

Improves Website Traffic

Companies who have a blog can share their posts on their social media profiles. When a post is shared on a Facebook Fan Page or a Twitter profile, your fans/followers will click into the link to read the full post on your site. This helps increase web traffic naturally! If your post is well written and interesting, some of your fans/followers might even share it on their own pages for their friends to read. This gets the real "viral effect" started!

Helps your Google Rankings

Social Media Links are now actively checked by Google as a way to determine the quality of a website. If your content is Liked, Shared and ReTweeted, Google will give you bonus points and will improve your domain authority and web rankings. To truly profit from this, make sure you are sharing quality content and giving users an easy way to Like, Tweet, +1 your Content.

About the Author: John Kund is a Social Media Marketing Specialist at IronMonk Solutions. IronMonk is a New York based agency that provides effective Social Media Marketing Services for small and medium business all over the world. 8 years of experience in the online marketing industry make it one of the most respected companies in the field.