Onsite SEO

1. Research Good keywords
2. Sufficient page text – Too little text on a web page will cause Google to turn it into a supplemental page.
3. Original Page Text – Pages that are too similar to other pages on your site may be filtered out by the search engines.
4. Unique Page Title – Each page on your site should have a unique title based on the pages content and your most important keywords.
5. Unique Meta Description – Each page on your site should have a unique meta description based on the pages content and your most important keywords.
6. Unique Meta Keywords (doesn’t do much good, but it doesn’t hurt either) – Each page on your site should have a unique meta keywords based on the pages content and your most important keywords.
7. Keyword repetition in page text. Keywords and keyword variations should be used frequently on the page. Don’t get carried away, make sure the page is still comfortable for your visitors to read.
8. Keyword emphasis in page text – Use heading html tags and bold to tell the search engines what you think are the most important words on your page.
9. Keyword placement in page text – Be sure the first and last paragraphs on your page include your major keywords.
10. Alt tags – Search engines cannot read an image. Tell them what the picture is about. Don’t repeat the some keywords over and over, if you put the image there than it must relate to your content, tell the search engine about that relation.

Offsite SEO

1. Incoming links
   • Directories - General directories have some value; however, try to find as many niche directories that are devoted to your industry as you can. We suggest though that you do not get too wrapped up in this form of link acquisition. We recommend a slow, steady rate in adding these links. Don't spam Google
   • Article Submission – This is a good way to establish yourself as an “Authority” in your field, as well as create a steady stream of new relevant links (and Traffic) to your site.
   • Press Releases – Find “News Worthy” events to write about your company and your website. This can give you a large burst of new visitors, although these will normally reduce over time. Some of the sites that use your release may keep it on their site, which will give you a good quality link back to your site. Most of the links that you get will be short term, which will not provide link value. It’s the traffic that makes this worth while
   • Link Trades – The search engines are reducing the values of these trades. Be picky; only add trades from quality related sites. These trades often will send you regular visitors. If one of your visitors are going to leave your site (you don’t always have what they want!), why not send them to one of your “friends”.
   • One-way links – These come in many forms. You may pay for some, often sites will give you a link if you just ask and your site would be valuable to their clients.
   • Look for opportunities, some additional sources are:
     • Forums
     • Blog Comments
     • Review sites
     • Classified sites
     • Don’t spam these sites, if they give you the opportunity to write something and add your link, be sure to give them something back. Follow their rules and give quality thoughtful comments, reviews etc.
   • Link Bait – This is a pretty new term. It means to add high quality content to your site that someone may want to link to.
2. Outgoing links - It has been suggested that Google uses the sites you link to in determining the subject of your site. Link to a few authority sites.
3. Statistics – Watch your Web Site statistics for trends. This will show you what is working in your SEO efforts and what is not. Statistics can also be used to see where people go when they visit your site. If people are leaving without visiting other pages, then you may have a problem with that page.
4. Web Master tools – There are many tools you can use to check the health of your web site.
5. Google provided tools – Google provides a number of webmaster tools to help you to see if there are errors in your site, what the most common words are in your site (ie what your site is about), what words are most frequently used in link text pointing to your site (once again, what your site is about)

Additional reading