Press releases are another great way to add back links to your web site. These normally require a specific format, so be sure to read the instructions for each site.

Press releases are not only posted on the web site you submit to, but are also picked up by other related web sites. This can make each press release give you a large number of new back links for your web site and improve your page rank.

However submitting to Press Release sites does take some time, once you have created the release an easy way to get it out to a large number is by using software. When choosing a good program it’s vital that it submits to the sites properly, and makes sure your release gets to the right category.

One program I use that works well is Press Equalizer. It still takes a while to set up before each release, but it gets to the sites and enters the data automatically, saving you a lot of time. Press Equalizer is not free, you do have to buy the software, but the price is not too bad for the time it saves you.

Often, software does not hit all the sites you want and at times it’s worthwhile to pay some of the Press Release sites so that you will be more prominently displayed, for those sites it’s best to submit by hand, otherwise I recommend getting something to help you get the job done faster.

For help on how to write a press release see the article How to Write Press Releases.

Of the many press release sites available I have only included those that have given me the best results. The more you have time to send to the better, but at least do these.