Top Website Tips > Web Marketing > Googles Mission
Google's Mission!
I’ve often read from disgruntled webmasters, that Google owes them
some thing because without them Google would have nothing to
provide search results for. Often this comes right after Google makes some
change that lowers their site in the
SERPS.
Personally I find this funny. I am quite sure that if all my websites ceased to
be available to Google or any other search engine, the search engines would not
pack up and go out of business. There will be at least a hundred more sites to
take my place.
That is not as true with me as a searcher. Search engines make their money based
on the number of people performing searches, therefore they put their effort
toward making the searchers happy, not the website owners. This is an important
distinction, one that anyone doing
SEO needs to think about.
Google’s responsibility is to provide the most relevant results for each search.
This makes the searcher happy and therefore they come back again. As a website
owner our goal should be to provide fresh unique content that will be of the
most use to the person making the search. This patent and each one previous to
it provide a guide for us to be able to see how Google attempts to accomplish
this mission.
Bear in mind that Google claims that there is more than 100 factors involved in
deciding which web pages to add into the SERPS. It is unlikely that any single
improvement in your website will make a major difference in it’s ranking.
However any one of these points may be the deciding factor that will rate you
just a little higher.
Lets start with an easy one.
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